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More work

How We Are is a brand film created for Stäubli in 2024. I was involved from start to finish — shaping the concept and script, guiding the art direction, and working closely with the Creative, Film and Photography directors through filming and editing to ensure the story came to life as intended. Shot across three different countries, the project also included a dedicated photoshoot, which I directly oversaw. You can see the photo series here: https://www.keataun.net/staubli.



Concept Development • Scriptwriting • Art Direction • Brand Storytelling • Film Production • Creative Direction • Photography


Tools for Heroes is a campaign developed for Siemens Healthineers. What began as a pitch win evolved into a campaign for both internal and external stakeholders. The project focused on the morale of radiographers and radiographists. The campaign aimed to recognize their work and importance while still highlighting Siemens Healthineers’ products. We positioned the machines as allies to these professionals, showing how the tools they use can make their daily work easier and more impactful.

I was involved from the very beginning — developing concepts for the pitch, creating manifestos and scripts, and editing the final videos for both internal and external audiences. Beyond this campaign, I also collaborated with Siemens Healthineers on additional assets, including art direction guides for partner clinic photography, brand presentations, and more.

Concept Development • Scriptwriting • Video Editing • Campaign Strategy • Art Direction • Brand Storytelling • Photography • Stakeholder Enga

This is Not a Tampon is a social media campaign developed for the Brazilian NGO Fluxo sem Tabu for Menstrual Poverty Awareness Month. I developed the idea and concept, and led the full creative execution — photographing, designing, editing, and animating all campaign assets across formats, ensuring a cohesive and impactful visual language. The work later expanded beyond social media, being projected on a building facade and transformed into street posters.

You can check this campaign on their instagram here.

The project was recognized at the Brazilian Design Awards and the TikTok Awards in the Design for Good category.

Concept Development • Photography • Motion Graphics • Social Media Campaigns • Art Direction • Animation • Awareness Campaigns 
